There is
one AI move
hiding in
your company.

A small applied-AI research group. Stanford training, careers spent in marketing, branding, growth, GTM, revenue and valuation, and our own AI startup since 2017. Mostly we like finding that move. Sometimes we stay and build it.

How this works, in one breath

Free to ask.
Then hourly.

Free
The first three hours are on us. No card, no contract. Honestly, we are curious what you are sitting on.
$/hr
After that, hourly. No retainer, no minimum, no long contract. You pay for the hours a researcher is actually at the keyboard.
Wk 1
Something real is usually running by the end of the first week. We would rather show you the thing than describe it.

Not a firm.
A small lab.

The firms send bright generalists with slides and a six-month plan. We are researchers who spent our careers inside marketing and software, and we go straight into the machine. Here is how that reads in practice.

The Consulting Firm
Generalists.
Big projects. Slides.
  • Smart generalists for every problem.
    A bench of MBAs ready to take on whatever walks through the door.
  • Six-month projects. Big invoices.
    A workstream, a steering committee, a roadmap. Cost scales long before anything is learned.
  • Talks in the meeting room.
    Workshops, interviews, decks. What to actually build is left for you to work out.
The Lab
Researchers.
One question. Answered.
  • One researcher who knows your field.
    Someone who has already run this experiment in your industry, more than once.
  • Hourly. One question at a time.
    No retainer, no restructure. We chase the single lever most likely to move revenue.
  • We work inside your machine.
    Hands on keyboards by week one. The finding is the working system itself.

Mr. 6, in six steps.

One industry. One researcher. One question worth answering. Six steps from a first quiet call to something measurable you get to keep.

Listening

Step 1 · A Quiet Call

Fifteen minutes, free. We ask about your industry, your workflow, your numbers, until we can see where the leverage sits. No selling, no slides.

Start here →
The Note

Step 2 · A Written Finding

Within 24 hours you get a short written piece: the one AI move we would run, why we believe it is the highest-leverage one, who would run it, what week one looks like.

One Variable

Step 3 · A Single Question

We commit to one lever, not a roadmap. One researcher, one outcome, one number to move. Everything else is noise until that one is answered.

In The Machine

Step 4 · Inside Your Workflow

The researcher works inside your existing tools and team, not in a parallel project. Hands on keyboards, not slides on screens. Billed hourly, only while the work is happening.

Evidence

Step 5 · Measured Plainly

One number, watched weekly. We report it as it is, including the weeks it does not move. See what earlier work looked like across industries.

See past findings →
The Loop

Step 6 · Repeat Or Stop

If it worked, we go looking for the next lever. If it did not, we say so, write down what we learned, and stop billing. No drama, no lock-in.

Tell us what you're
working on. We'll tell you
the one move we would actually run.

No deck. No project plan. No steering committee. A researcher who knows your field goes into your workflow and builds the one thing most likely to move the number. The first three hours are free, mostly because we want to know what you are sitting on.

Ask Us →

From. mr6.com

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The lab notebook.

One email. What we are finding right now: which AI moves are working, in which industries, and which ones quietly are not. The sort of thing a firm would keep behind a six-month engagement. No pitch, no filler.